BASIC BUSINESS PRINCIPLES AND MARKETING SKILLS (2 DAYS)
* Course Norms * Introductions * The frog approach
Learning Outcome One: Business Principles
* What is a business? * The characteristics of a business * The definition of a business * Money Flow * Seven criteria for competition.
Module 2:
* Definition of Marketing * The essential requirements for marketing * What is marketing * What is marketing strategy * What is market segmentation * What is a target market * The advantages of segmenting your market * The procedure to market segmentation * How to take the initiative and make things happen * Look for opportunities * The core steps of the marketing planning process * Group work: SWOT Analysis.
Module 3:
* Positioning yourself in the market place * Marketing is everybody’s job *Generate Marketable products and or services * Know your customers/competitors * Analyse market opportunities * Identify all available avenues * Develop an appropriate marketing mix * Forecast sales product * Selling your ideas to others * Group work: Compiling a marketing plan/How will you position yourself in the market/What avenues/How will you sell your ideas.
Module 4:
* How to use the telephone effectively * How to get the most out of a conversation * How to remember peoples names * How to make a good impression * Motivational information * Course Closure and Reactionnaire.
